Jim
Payne, President |
The S-Market
Strategies team is made up of award winning marketing professionals
who have found the secrets of how to best market services. Not a just
a traditional advertising agency, but a specialized services marketing team that can provide
the right skills at the right time at the right price.
Our founder
and president, Jim Payne has more than 25 years experience in all aspects
of services management and marketing. Formerly a Worldwide
Service Marketing Executive for Eastman Kodak, Jim has literally changed
the way that many people feel that services should be marketed today.
His innovative strategies, programs and tactics have consistently
provided increased market penetration, growth, revenue
and profits
for businesses such as IT, healthcare, entertainment, graphics and
government markets for both direct and channel sales.
In creating
S-Market Strategies, Jim has sought out experienced and talented professionals
with the right skills and developed a team
who truly understand
the challenging dynamics of marketing services. Our team can be
scaled up or down to be able to provide the right resources at
the right time
to ensure we meet and exceed your expectations. This approach allows
us to provide world-class experienced services marketing that won’t
break your budget.
Why S-Market
Strategies?
Marketing service products requires a different approach than traditional
hardware and software products. Skills and experience in marketing
tangible products often don’t apply when it comes to an
invisible product like services. Speeds and features or cute
abstract concepts that are
often used in marketing programs today don’t apply when
it comes to services businesses. Services marketing needs to be based
on real value
to the client. The value needs to be compelling and communicated
effectively to your client so that they truly understand what
you can do for them.
Traditional consultants and agencies will tell you they understand
how
to market services, but in many cases they will struggle. In
fact, S-Market Strategies was created in response to the industry
need for
an expert
team who truly understands how to make service businesses successful
through effective marketing based on value.
At S-Market
Strategies, our experienced services marketing team knows how to establish a service brand
with true value behind it. Whether your market
is:
• established or newly developing
• direct, channel or both
• repair or professional services
• domestic or global
• growing, stable or eroding
The S-Market team has helped companies achieve and exceed their
business goals with innovative services marketing strategies and tactics with
proven success.
What is S-Market?
If your business includes services, your market is the Services
Market or S-Market*.
As equipment and software become commodities, the greatest
opportunity for revenue, profit and differentiation for many
businesses has
become the selling of services. However, with these changes
in the business
world, most companies have not realized that they need to view
their marketplace as the services market.
Often times, the experience of internal or external marketing
resources is exclusively based on selling tangible products
and lack the
background needed to be successful in the S-Market. Applying
a true S-Market
strategy to your business requires services marketing experience and skill that
many companies do
not have or have not needed in the past. The experienced team
at S-Market Strategies can provide the right services marketing strategies
and tactics that
will allow you to take full advantage of the opportunities
in your
marketplace. If your strategy is to expand your portfolio
of services or
find new markets, you can rely on our experience and proven
success without the risk of the learning curve you may experience
on
your own.
*According to the Association for Service Management
International:
S-business is all of the activities, organizations, and individuals
involved in providing customer services and support for technology-based
products
and solutions.
ASSOCIATIONS
AFSMI - Association for Service Management International
• Finger Lakes Chapter President
• Awards Task Force Committee Chairperson
• Columnist and frequent editorial contributor to Sbusiness Journal
• Evolutions in Marketing Services Symposium- Feature Speaker
• European Sbusiness Leadership Conference Speaker
• World Conference Speaker
Visit www.afsmi.org
The Finger Lakes Chapter of AFSMI (Association For Services Management International)
SSPA-Service & Support Professional Association
• Columnist for SSPA News
• World Conference Speaker
Visit www.thesspa.com
• Member
Visit www.marketingpower.com
New York State National Speakers Association
• Member
Visit www.nynsa.org
Irish American Cultural Center of Western New York
www.iaccwny.com | Message Board/Forum
S-Market Strategies is listed on AdHub.com, an online guide to marketing resources in in the northeast.
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