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                                                                                                                                                    March 2008
In This Issue
- Jim Payne Accepts Chapter Award
- We Are So Alike, Then Way Are We So Different Article
- Long Warranties Presentation March 20th in Toronto
- Upcoming Articles
Welcome
Win Int Cust On White
 
Welcome to the March 2008 issue of S-Market News In this issue:
 
Jim Payne accepts the AFSMI Chapter Innovation Award in Orlando
 
We Are So Alike, Then Why Are We So Different
In our ongoing series on Selling Services Through the Channel, Jim discusses why the manufacturerer and the channel may find it difficult to understand each other or communicate.
 
"Long Warranties Are For Losers" Presentation
Jim Payne will also be sharing his experience on developing new product warranty strategies as the keynote speaker at the March 20th AFSMI Toronto Chapter meeting. 
 
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Jim Payne Accepts International Chapter Award

 

BB UmpireJim Payne, Finger Lakes Chapter President accepted the prestigious AFSMI (Association for Services Management International) Innovative Chapter Award from John Schoenewald, AFSMI Executive Director at the association's world conference in Orlando. The award acknowledges the chapter that brings the greatest value to their members through the application of innovative strategies and technologies.  During 2007, the Finger Lakes chapter implemented a new chapter website, monthly e-newsletter, virtual business library along with a comprehensive series of learning events.

 

For more information on the Finger Lakes Chapter visit www.afsmi-fingerlakes.org
We Are So Alike, Then Why Are We So Different?

By Jim Payne, S-Market StrategiesApples & Oranges

We Are So Alike, Then Why Are We So Different?
(Published in SSPA News-July 2006)
This article is part of an ongoing series that is concentrated on the strategies and tactics needed to be successful in selling services through channels. The articles will feature brief exerts from a book on channel marketing by Jim Payne that is that is currently in development.

Strategic Flaws
One of the primary flaws that I have observed in companies trying to develop effective channel strategies is the assumption that the channel has the same logic and motivations as a manufacturer itself. The assumption is that "we are all in the same business" so we must think alike when it comes to selling our products and services. Then why are these companies finding that the channel has not been as effective at selling their products and services as they had imagined?
"Long Warranties Are For Losers" Presentation
Toronto AFSMI Chapter Meeting
Long Warranties Cover-Low Res

Long Warranties Are For Losers
AFSMI Toronto Chapter Meeting
March 20, 2008, 6:00-8:30pm
Location: Fontana Gardens www.fontanagardens.com

Jim Payne will be presenting "Long Warranties Are For Losers" on March 20th, 6:00-8:30pm at Toronto's Fontana Gardens. This presentation is based on his May/June Sbusiness Journal cover story by the same name. This keynote presentation will discuss warranty strategy considerations that include marketplace perception, internal factors and short and long term financial impacts on the business as a whole. Jim will present real world examples using a revenue forecasting tool that he has developed that will allow a company to model potential scenarios of product/services pricing and warranty strategies. This modeling method for services and product stake holders provides the opportunity for the team to predict their results prior to the ultimate implementation.

To schedule a presentation or workship on Long Warranties Are For Losers or other marketing or sales topics at your company or association's next meeting or conference: 
 
Call 585-368-0567 or Email Us
Up Coming Articles & Features
  • Marketing Metrics-More Than Just ROI
  • More Services Marketing and Sales Seminars at Your Location
    •
  • The Services Brand
  • Packaged Services (Services Inside a Box) 
S-Market Strategies News has been developed to help expand your knowledge, keep you in touch with current trends and help you look at your services/product marketing and sales challenges from new perspectives. Each issue brings you the kind of real world solutions that can help you improve your effectiveness in developing effective strategies, tactics and implementations that your business needs to be successful today and into the future.
 

You are receiving this email from S-Market Strategies because you purchased a product/service, provided contact information at industry events or subscribed on our website. To ensure that you continue to receive emails from us, add jimpayne@smarketstrategies.com to your address book today.

 

Have a great day!

Jim Payne-President
S-Market Strategies